First Draft. Chocolate Essay

Recently, chocolate has been getting mixed reviews from physicians, scientists, and mothers across the country. For years, people blamed the sugary confection for their expanding waist lines, acne problems, and caffeine jitters. But more research is being presented that claims not all chocolate is this sinister, and that some might actually be good for your health. Chocolate is proven to make us healthier, can benefits us mentally and it also can induce good hormones in our body. BODY. Researchers have proven that chocolate can make us healthier. Chocolate contains flavinoids, which have many health benefits associated with them. Flavinoids can trigger diseases fighting enzymes in our body and fighting tooth decay. Other than that, it also can lower blood pressure and combat heart disease. Chocolate in other hand also can lower â€Å"bad cholesterol† and reduce blood clots. The goodness of chocolate can be found in dark chocolate. A small bar of it every day can help keep your heart and cardiovascular system running well. Studies have shown that consuming a small bar of dark chocolate everyday can reduce blood pressure in individuals with high blood pressure. Dark chocolate has also been shown to reduce LDL cholesterol (the bad cholesterol) by up to 10 percent. Besides that, chocolate can benefits us mentally. Dark chocolate has even been known as a relaxing agent. It can reduce cortisol and catecholamine, the stress hormones, in the body. Chocolate in other hand also can increase theta brain waves, resulting in relaxation. So, if you are in stressful condition, you may eat chocolate in order to relax your mind. Scientists have found that the endorphins and opoids in chocolates makes people feel less anxious and worried and makes them relaxed. Chocolate can help us to boost up our memory. Further research is showing that the flavanols in cocoa are also good for boosting the memory and brain function in rats. Salk Institute researchers have found initial evidence that dark chocolate improves blood flow in the brain and might lead to improved memory as a result. Last but not least, chocolate is proven to induce good hormones in your body. Chocolate can stimulates the secretion of endorphins. Other than that, it also proven in producing a pleasurable sensation similar to the â€Å"runner’s high† a jogger feels after running several miles. Chocolate in other hand also contains a neurotransmitter, serotonin that acts as an anti-depressant. So, if you are in depressing mood, you may try to eat chocolate to calm yourself. It is not wrong if you want to eat chocolate if you can control the amount you take. CONCLUSION As a conclusion, it is true that chocolate have many benefits that can benefits us if we consume it. It’s also important to note that while dark chocolate could improve your overall health, too much of a good thing is not so good. Dark chocolate still contains sugars, calories, and saturated fats. Carefully monitoring how much your eat, while simultaneously cutting out another sweet from your diet or taking an extra walk around the block, will help balance the benefits and potential disadvantages of dark chocolate.

We should embrace nihilism for growth

NIHILISTIC PERSPECTIVEâ€Å"Nihilism is the belief that all values are baseless and that nothing can be known or communicated. It is often associated with extreme pessimism and a radical skepticism that condemns existence. A true nihilist would believe in nothing, have no loyalties and no purpose other than, perhaps, an impulse to destroy† (http://www.iep.utm.edu/n/nihilism.htm). In a nihilist perspective, there are no beliefs in dogma, religion and other socially constructed norms and standards. Nihilists question the set of universally made way of thinking and that there is nothing real in this world.SOCIAL CONSTRUCTIONâ€Å"Social constructs are institutionalized entity or artifacts in a social system, invented or constructed by participants in a particular culture or society that exist because people agree to behave as if it exist, or agree to follow certain conventional rules, or behave as if such agreement or rules existed† (wikipedia.org). Social constructs are c reated entities in which people or groups of people perceived them to be true. Social constructs are perceived realities that are put into a convention to be turned into social beliefs. Some examples of social constructs are religion, morality, sexuality, class and many more.These social constructs play a major role in people’s daily lives. Social constructs became an integral part of people’s daily lives. These became inevitable realities of their existence. Basically, how people act are based on social constructions. Social constructions dictate the everyday lives of people. Social constructs determine how people will act and what their pattern of actions is. These social constructs are the perceived rightness of actions in a particular given situation. Therefore, people’s lives are controlled and move by social constructs.Social constructs evolve and changes as time pass by. It depends on the richness of thought of human beings. The minds of human beings are very rich and full of possibilities. People have the capability of evolving one system of thought into another. A particular social construct is not permanent and will not last forever because it only depends on the people who were the ones who constructed them. Social constructs are dynamic because the minds of people are also dynamic. What most people are experiencing now may just become a history of tomorrow.THE WORLD AS A REALM OF MEANING AND CAN BE DISCLOSED BY NIHILISMFor Heidegger, he viewed the world as a realm of meanings and possibilities. These possibilities are for Da-sein to discover and the meanings are for Da-sein to assimilate. This world for Heidegger is where the Da-sein is situated and part of the facticities given to the Da-sein. This world is for the Da-sein to discover and understand. The world gives meaning to the existence of man and man is to exhaust these meanings or possibilities. Hence, the world is where the Da-sein interacts and for him to assimilate.Th is word â€Å"aletheia† describes the world for Heidegger. â€Å"Aletheia† means revelation and concealment which constitutes the world’s disclosedness to man. The world is the realm of meanings for man that man is always in constant assimilation. Even if it reveals itself to man, it also conceals something to man and that the task of man to assimilate and understand is a never-ending task and that Heidegger called man as â€Å"always already understanding the world†.The word â€Å"always† signifies the infinity of understanding that man is task to reveal the world, the never-ending task of correlation and understanding. Man as Da-sein is the very nature and function of man as a being who is thrown into this world. â€Å"Da† means there and â€Å"sein† means being. Da-sein is openness to the world and the readiness of man to exhaust and assimilate. Da-sein is the there of being of man, the very thrown ness of man into a particular con text. To understand more of man as Da-sein, we will tackle on the succeeding parts the functions of being a Da-sein.According to the great Heidegger, attunement is man’s mood or state of mind in which affects his perception of reality. He viewed man as always in the mood and is always ready to understand reality. Man as being thrown into this world, attunement is already embedded in his being. This attunement as already embedded in the being of man girds man to understand. Given the facticity of Da-sein as being-in-a-world, he is always in the mood to seize reality or to be conscious of reality and thus constituting man’s openness to the world. Da-sein as the there of being is always situated in the world thus, a temporal being.This situated ness of man gives him ample opportunity to correlate with the world and to fulfill his very nature as an understanding being who is already attuned to do so. Man becomes conscious by virtue of interaction, which is the very process of understanding for Heidegger. To correlate with the world is to exhaust its possibilities, to assimilate its meaning. Through interaction, man becomes conscious of reality, becomes conscious of meaning. Reality is already in the realm of meanings, which constitutes the world, and it is only for man that he can be conscious of and that is by virtue of correlating with the world.To question dogma and religion and other social constructs can be a tool for better understanding of reality. As discussed, Heidegger emphasized that man can slowly reveal the reality of beings by correlating with the world which is the world of meaning and possibilities. The world has its own meaning. The nihilistic view in its proper use, such as not totally for destruction but of finding the truth behind the world, it can open man’s eye to the real meaning of this world. Man as Da-sein in being a nihilist can be able to arrive at a better truth regarding the world. The world still has a lot to giv e in man’s understanding of it that is why dogmas and principles of today must be questioned because it is still not in its absolute state.NIHILISM AS A TOOL TO A BETTER UNDERSTANING OF REALITYMan’s life is full of socially constructed norms and beliefs that are the ones dictating what he ought to do and act. There is religion that dictates morality and there is government that dictates who are enemies and not such as who are terrorists and not terrorists. A society is comprised of many ideas and perspectives that battles to gain monopoly. Man is put in the center of contrasting views.With the birth of nihilism, there came an opportunity to arrive in a truth wherein wrong dogma and beliefs can be erased and replaced with better ones. Nihilism can give good effects if not put in its extreme nature of destruction. Questioning beliefs and dogma is a healthy process to undertake. Through questioning, man can slowly reveal to himself the true essence of his existence. Quest ioning must also not be intertwined with destruction because it can be a truly great means for development and better understanding.â€Å"I hope to bring some balance and clarity to a number of realities that seem to attract a great deal of misunderstanding: [1] the very serious issues of violence in Islam [including recent Muslim violence]; [2] the abhorrence that many Muslims have of violence; [stereotypes of Islam and Muslims as inherently violent]; and [4] the larger context of violence in our world [not just the Muslim world], much of which is woven into the fabric of our society in such a way that we may not even regard it as our own violence† (Hussain, 2006). The misunderstandings such as looking as a Muslim to be violent can be corrected by the nihilist perspective. People can arrive to a certain truth that not all Muslims are violent and stereotyping can be erased.NIHILISM AS A TOOL TO END CHAOS AND VIOLENCE IN THIS WORLDThe chaotic world is brought about by the diff erences in beliefs and norms and even in the practices of different religions. These are products of social constructions. With different beliefs and principles and with the devotion to such beliefs and principles, it brings chaos and even to violence. People seem to impose their own beliefs to other people which also have their own set of beliefs. By imposing one’s beliefs, it creates an atmosphere of competition that gives tensions and chaos to this world.Nihilism can be a tool to end all chaos and find peace in this world. People, in there different perspectives, can look at the common ground of their different beliefs. To question their own beliefs is a healthy process and even comparing their own beliefs to others is also a healthy process. This is an act of nihilism. People will not destroy their principles and beliefs but rather, developing it to be better set of beliefs and principles.One example can be seen in the realm of religion where we can see differences but lo oking at the greater reality of it, there are much more similarities that can be used in arriving to a better belief, a belief that can be bannered by all people from different contexts. Even the difference of science and religion, if nihilistic perspective can be used in a proper way of dialectics and questioning, people may arrive at a certain truth that science and religion has its common ground and that one will not be an opposition of the other.CONCLUSIONThe world is a realm of meaning and possibilities and is plague with socially constructed beliefs and principles. With the birth of nihilism, which is a perspective that most of a time attributed to destruction, the world may find better understanding in its hand. By the method of questioning which is a healthy process, people can arrive to better understanding of reality and the very principles and beliefs that they believe. Therefore, we should embrace nihilism.BIBLIOGRAPHYBogossian, Paul. What is Social Construction. 03 Mar. 2007Heidegger, Martin. The Question of Being. New Haven (Conn): College and University  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Press 1958.Hussain, Amir. Oil and Water: Two Faiths: One God. Pilgrim Pr, 2006.Nishitani, Keiji. Religion and Nothingness. University of California press, 1983.http://www.iep.utm.edu/n/nihilism.htm#H5

Analysing An Essay On Criticism Poem English Literature Essay

Analysing An Essay On Criticism Poem English Literature Essay In the world of seventeenth century poetry, no poet exists in isolation. Not simply by being part of a club, such as Pope’s membership of the Scriblerus Club, but as being members of a particular class, a particular religion or a particular political outlook. Born into a Catholic family at a time when being Catholic meant being denied educational and political opportunities, may not have significantly influenced Pope worldview, but neither can such a fact be completely ignored. In this essay I shall argue that An Essay on Criticism is not a straight-forward treatise of writing poetry or indeed criticism, but rather a strong political and religious polemic. In a time of societal and political flux the intelligentsias of an age are often heavily influenced by the events which surround them. With the beginnings, albeit faltering beginnings of the industrial age, with many swapping traditional rural lifestyles to more urban settings, not least due to the ‘enclosure’ laws (a prohibition for rural dwellers from use of common acreage fodder (1), and the ever growing demand for workers in cities, coupled with new religious philosophies emerging from Europe from Luther and Calvin, in turn affecting political philosophies, the poets of the day could not remain immune to this change of landscape. That self same ‘landscape’ lay at the heart of early seventeenth century poets concerns expressed in poetry referred to a ‘pastorals’. But the approach to these poems, which attempted to define the new landscape and man’s role in it, could not have been more different. Two distinct factions emerged, one led by Ambrose Philip, the other by Alexander Pope. The former an adherent of the view of man as an individual, the latter, of the view that man’s role is primarily as a societal being, rather than an individual being. And what lay at the center of these views was no less than the future of mankind, at least as far as th ese two protagonists were concerned. Pope had already distinguished himself with the publication of Pastorals in 1709 before writing An Essay on Criticism at the relatively young age of twenty three. In this poem, which follows the Epic form, albeit in apparently less somber fashion than the Golden Age of Homer, Virgil and Ovid which influenced it, Pope offers his opinion on what exactly is or is not the essence and significance of poetry. Or at least, it may seem so at first glance. His opening four lines from part one:                      Tis hard to say, if greater want of skill                      Appear in writing or in judging ill;                      But, of the two, less dang’rous is th’ offence                      To tire our patience, than mislead our sense. (3) offers in many ways a synopsis of his entire treatise. That is, it’s one thing to read or write bad or annoying poetry, it’s a n entirely different affair to ‘mislead our sense’. Immediately what’s at stake is presented. An Essay on Criticism is not simply a dig at bad poets or bad poetry, but a real concern of what thinking, or what ‘sense’ may result from such work if left unchallenged. His lines 7 & 8, reiterate what is at stake:

Cultural Leadership Research Paper Example | Topics and Well Written Essays - 1750 words

Cultural Leadership - Research Paper Example Cultural leaders are more rooted in the society in which they operate and try to adapt fast to changes so that no kind of biasness is resulted because of cultural change. Such an aspect can be well depicted in this hypothetical situation where an individual from Pakistan is appointed as a leader in an organization in USA. There are certain distinct cultural behaviors as per the Hofstede’s model of cultural dimension that separates Pakistan from that of other countries across the globe. Firstly the power distance aspect of the model cannot be well stated as to what extent it affects the cultural behavior. Individualism aspect of the model states that the people of Pakistan follow more of collectivism that is they prefer to work together with their team (Hofstede, 2003). This aspect even highlights that people of this country possess a great amount of loyalty towards their community or any other organization they become a part. The cultural behavior is such that the relationship between the employer and employee consists of emotional and moral bonds. As per the uncertainty avoidance aspect of the model the culture of Pakistan is such that it encompasses high uncertainty avoidance. This states that people are more inclined towards following rules, avoids any form of innovations, prefers security, like to keep themselves busy at work and are very much punctual (Halverson, 2008). These factors of the model state that the cultural aspect of being hard working, preferring more of team work, being punctual, following rules, building strong bonds with other employees and being loyal towards the organization would facilitate as a leader to work well and more effectively in the new organization in USA. The Hofstede’s model of cultural dimension states there are certain characteristics of cultural dimensions of people in Pakistan that can disrupt the

Rene Descartes Essay Example | Topics and Well Written Essays - 250 words

Rene Descartes - Essay Example entitlement can be attributed to both a move from the conventional scholastic-Aristotelian philosophy and the projection and spread of the contemporary mechanistic sciences for which Descartes made effort. Descartes deviated from the scholastic philosophies in two ways. Firstly, the scholastic’s method was doubted because it draws upon sensation as the origin of knowledge. Secondly, Descartes desired a replacement of the scientific explanation’s causal model with the contemporary mechanistic model. Descartes used a method of doubt to achieve this. The fundamental strategy Descartes proposed to evaluate any kind of philosophy was to consider it false if there is even slightest doubt about it. â€Å"This â€Å"hyperbolic doubt† then serves to clear the way for what Descartes considers to be an unprejudiced search for the truth† (Skirry). Concluding, Descartes introduced a rational way of evaluating arguments by measuring them on the scale of skepticism. I personally think that Descartes has influenced our thinking and accordingly our lifestyles in the modern age. He is indeed the first main philosopher who has made a concerted effort for the decline of skepticism in the modern

Service Delivery Model Essay Example | Topics and Well Written Essays - 500 words

Service Delivery Model - Essay Example rces of managing the facilities and services demanded, allocation and appointment of brilliant and experienced staff members at various positions, total cost, quick and comprehensive conducting and displaying of facilities and showing neatness, appropriateness and decorum in every activity and service being offered. Quick and immediate response to the suddenly appeared problem as well as to combat with the uneven situation also include in the broad concept of service delivery. Since the present study has been focused on the services being offered by Baderman Island Resort to the wide range of its clients for event conducting, the following things are required from the event management organization: Conclusion: To conclude it becomes evident that service delivery model presents a comprehensive picture of the exercising of services rendered by the resort for its guests. The Baderman Island Resort has to make hard and sincere efforts for providing its 800 guests with a comfortable, luxurious and lavish atmosphere during their stay at the resort. The most important matter before the management is allocation of right person against the right place in order to meet with any challenge during the course of time. Five day really mean a lot for exercising of services to such a wide range of people, which may create many types of problems for the management in one way or the other. Maintenance of patience and dedication to the duties and obligations may be highly supportive in respect of making the event a remarkable success and a feather in the cap of the

Voting and Turnout Essay Example | Topics and Well Written Essays - 250 words

Voting and Turnout - Essay Example But personally speaking, I don’t agree to their argument. Cost factor of $25 on the registration of voters is a one time cost. If the general opinion favors abolition of the cost that should be considered for exemption by the government and voter IDs should be provided at the government expense so that those who speak against these laws could not find an excuse due to the cost factor of $25. I do not agree with the analysis of the New York Times that the number of 120 fraud cases filed by the Justice Department is not a big enough number. On the contrary, I agree with the opinion of Texas Attorney General Greg Abbott, that voting frauds are a genuine threat, and only voter IDs can help check it (Lee, 2012). Any step taken by the government to leak-proof the voting process will help the democratic process in the long run. It is the ethical responsibility of the federal government, irrespective of which party is in power, to provide voter ID cards to the poor classes, senior citizens and minorities at its own cost Lee, S. (2012, Nov. 5). Everything you’ve ever wanted to know about voter ID laws. ProPublica.org. Retrieved from

Analyzing the Movie Avatar Term Paper Example | Topics and Well Written Essays - 1750 words

Analyzing the Movie Avatar - Term Paper Example From Alien presentation to the grand military, from racial issues to excessive use of cigarettes, the movie has faced criticism on various topics. In short, Avatar is not only a manifestation but also an influence on the contemporary society. Starring Zoe Saldana, Sam Worthington, Sigourney Weaver, Michelle Rodriguez, Giovanni Ribisi, Joel David Moore, CCH Pounder, Peter Mensah, Laz Alonso, Wes Studi, Stephan Lang and Matt Gerald, this movie is a full time entertainment for its viewers for the span of two and a half hours. Synopsis of the Movie Avatar happens in the imaginary world of Pandora, which is created by James Cameron using digital hi-tech methods, which is occupied by incredible living beings and a local race of blue aliens named as Na’vi. The movie has been present in three dimensions which is a relatively new technology but the use of the 3D technology has been done without novelty. Twentieth Century Fox together with James Cameron, have made a movie which is in fa ct an experience, which cannot be pirated. A relatively large number of audiences are paying extra to watch the movie in 3D even numerous times on a monolithic IMAX screen. (Jesser. 152) The imaginary world of Avatar is somewhat evocative of imaginary virtual spaces like the second life, in both situations the people make use of avatars to go to the space, live there and act in an imaginary world. Avatar takes a step forward, and is able to fully transmit his consciousness into his own secondary living being, disposing off his weak and disabled body in the last moments of the movie. The association between the body and the avatar, the real and the imaginary spaces, is depicted in the movie although the avatars and the humans occupy the same planes of existence. Cameron has depicted a variety of styles and genres in the movie. It is no doubt an idea of post-colonialism: it portrays the Na’vi as the harmless and respectful population, while the humans are exposed as the corpora te military that leave their dying planet earth to excavate the precious resources of Pandora. The movie has presented an anti-war concept portraying the soldiers as cruel and brutal people who only aim to chase the company dollar. All soldiers are males except for a female pilot, who rejects the violent actions against the native population of the Na’vi. Many critiques have not mentioned the topic of gender in the movie but it is worth mentioning. Jake Sully is the main character of the movie who is a Marine. Because of his protagonist status, and that of his avatar, he is shown to negotiate between the masculine corporate structure and the feminine sphere of nature and science. The prominent scientist, played by Sigourney Weaver, is a biologist who is interested to have the samples from Pandora. Many critiques have attacked less relevantly on her cigarettes. She interacts with the natives to learn more about them in contrast to Sully, who approaches the world in his own nai ve and playful way. A female Na’vi acts like his guide in the film who guides him through the world. Sully and his avatar are soon introduced to the tribe of the Na’vi and promptly become the most competent of them. This plot is somewhat the reminiscent of the movies like â€Å"The last Samurai† and â€Å"Dances with Wolves†. (Wilhelm. 45) This kind of narrative is also considered to have the â€Å"white savior† theme, in which a dominant race member, often not

Finacce for buisness Speech or Presentation Example | Topics and Well Written Essays - 250 words

Finacce for buisness - Speech or Presentation Example Round off to the nearest $1. 11. Bobby’s grandmother deposited $100 in a savings account for him when he was born. The money has been earning an annual rate of 12% interest, compounded quarterly for the last 25 years. He is getting married and would like to take his new bride on a fabulous honeymoon. How much does he have in this account to use? 13. Harold Hawkins bought a home for $320,000. He made a down payment of $45,000; the balance will be paid off over 30 years at a 6.775% rate of interest. How much will Haroldà ¢Ã¢â€š ¬Ã¢â€ž ¢s monthly payments be? Round off to the nearest $1. 14.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  You want to travel to Europe to visit relatives when you graduate from college three years from now. The trip is expected to cost a total of $10,000. Your parents have deposited $5,000 for you in a CD paying 6% interest annually, maturing three years from now. Aunt Hilda has agreed to finance the balance. If you are going to put Aunt Hildaà ¢Ã¢â€š ¬Ã¢â€ž ¢s gift in an investment earning 10% over the next three years, how much must she deposit now so you can visit your relatives in three

Project management of a company Essay Example for Free

Project management of a company Essay With the current rapid development of various business. Market competition becomes more and more fierce. Hence, a specific business plan is crucial to help a business successfully achieve goals and become competitive. The aim of this report is to prepare a business plan for a business. Some parts will be analysed in detail below which include a description of the business, sales and marketing strategy and risk management plan. A famous interior designer, Mark, owns Master Furniture (MF) which is located countryside in Melbourne. The major function of MF is providing customized furniture. There are three options provided to customers by MF: buying the existing furniture without any changes, changing the design of existing furniture displayed in showrooms, and providing design plans by customers themselves. In the next five years, MF plans to develop its own ERP system and expand his business to open linkage shops around Victoria. The main marketing principle is that the entire efforts of a company should be directed towards customers needs. MF is positioned as a high quality retailer that offers a unique selling proposition. MF sets its business apart from others due to its unique feature of providing customized goods to its customers. Advertising and Promotion also necessary through a variety of channels in order to attract customers. These approaches include the Internet, newspaper, radio, television and tradeshows. Besides sales and marketing strategy, risk management plan is also a significant factor that cannot be neglected. Specific and deliberate risk management plan should be established in order to minimize the negative influences on the business development and better achieve business goal and objective. The risk management plan contains the following parts, identifying and recording the potential risks, classifying the identified risks and assessing impacts of risks and developing the risk mitigation strategy for each risk. Those identified risks are categorized into six groups, including customer risks, supplier risks, staff risks, competitor risks, product risks and financial risks. 2.Description of the product/service Master Furniture (MF) is a business planned to provide furniture design and sale services for both individual and companies who have special or unique furniture requirements. Goals of enterprise are to provide high-quality customized service that is reliable and convenient. Mark, the owner of Master Furniture, also is a famous interior designer and won many relevant international prizes. Mark praised free spirit as his operation concept, which also directly affects his design. Purposes of establishing this entity are expressing and disseminating his artistic concepts, as well as exchanging ideas with professors and hobbyists. Customers are on top and middle class of society, who have special requirements and enthusiasm for furniture designing are targeted customers. The primary market focuses on special groups, such as the blind, the elder and people who are passionately fond of designing personal furniture. The physical shop locates in the city of Melbourne. Therefore, the target market areas are the suburbs around Melbourne. The shop includes three showrooms, which divided into bedroom, living room and kitchen. Mark designs all furniture displayed in the shop. There also have one meeting room and one stock room, which store the art works and goods customers ordered. Initially, the major function of MF is providing customized furniture. There are three options provided to customers by MF: buying the existing furniture without any changes, changing the design of existing furniture displayed in showrooms, and providing design plans by customers themselves. For the first situation that customers buy furniture directly from the shop and without any change, MF provides discount in delivery service if customers do not want to pick up by themselves. For the second situation that customers want to change the size, color or materials of furniture based on the design of Mark, MF charges extra service fee. The extra service fees are based on the change of furniture. For example, MF charge extra 20% of the furniture price for changing color and extra 30% of price for changing size. In this case, MF provides the design drawing directly to customers in the shop or sent to customers by email. After customer confirm the design, especially in size and color then it will be sent to factory. For the last situation that designs are provided by customers, Mark may provide professional suggestions based on design, such as budget, drawbacks, and safety risks. After the negotiation between Mark and customers, the design drawing will send to the factory. MF owns a truck, which is able to provide delivery service to customers. For loyal customers who had transaction records in MF database, can enjoy discount delivery service as well as customers buy furniture directly from shop and do not have any change. On the other hand, customers also can pick up by themselves. All advertisements include leaflets, which displayed the new designed furniture and price, a phone number that potential and current customers can call to query the service. For the customers who want to change the design or designed by themselves, MF calls customers once their goods arrived in the shop. The background factory of MF is outsourced to Rojos furniture factory, which is located in the countryside of Melbourne. Once Mark confirms the design drawings and send to factory by email or fax, factory sends an invoice which includes due time of production, price, and quantity back to MF. In this period, MF will confirm the price with customers and then response factory. Factory will start to work after receiving the confirmation from MF. After factory completes the invoice and sends goods back to MF, MF will inform customers to decide whether they want to pick up by himself or herself or delivery furniture to home. MF has two full-time receptionists and one part-time driver. When customers step into the MF, the front desk receptionists, who understand Mark’s design concept completely and have excellent communication skills, will communicate with them and introduce products in the showroom to clients. If clients want to design furniture by themselves no matter completely self-design or partly design, they could make appointments with Mark to discuss. When customers decide to purchase, they need to pay whole amounts for existing products or deposit for new design products. Then receptionists will create account for clients in the MF customer information database, which can help customers get discounts for delivery service in next purchase. On the other hand, receptionists also need to confirm delivery information with customers, such as delivery address, time and payment method. Once clients confirm the delivery, it is the responsibility of receptionists to inform delivery information to the driver. The major responsibilities of driver are delivering and unloading products as well as receipts to customers. After customers signing for confirmation, the last mission of driver is bringing back confirmation of customers to MF. MF offers after-sale services to customers, such as maintenance, consultancy. In the next five years, MF will develop its own Enterprise Resources Planning (ERP) system, which includes a website for advertisement Customer Relationship Management System. Moreover, Mark is planning to expand his business, which focusing on open Linkage shops around Victoria. In order to attract more clients, membership will be applied in MF system. Based on the expanding business, more staff is required for different purpose. There are several kinds of positions will available in MF: designers, receptionists, salesman, full time delivery drivers, and back officers. Moreover, as a famous designer, Mark will provide videos in shops to show his award-winning art works, and by this way to disseminate his design concept and let more people know about furniture art. 3.Sales and marketing strategy 3.1 SWOT Based on the goals of MF: build company image, gain competitive market share and refine logistic, productions and operational systems, SWOT analysis applied to in this subsection to analyze strengths, weaknesses, opportunities and threats. The evaluation of the strategic process has to be done in order to conduct the SWOT analysis. Strength †¢In these recent years there is an increase in demand of furniture products that is modern and unique. These classifications make the house of the MF customers to be different from others. And the minimal design is used to express a maximum effect of the art used in the furniture; the arts used in minimal design mostly will be in the form of visual art and music. †¢The MF has the highly educated workers in the organization. The human resources used in both the outlet shop and the factory are skilled, capable of producing the design requested by the customer. †¢Diversity and ideas is the most important strength of the organization. This innovative idea makes us differ from our competitors. Integrating different ideas into a furniture product, that forms the critical success factors. †¢The furniture market has a big democratic market, where there is always a way to establish our organization and product information through the media. This also forms the strength of our organization. Weakness †¢The major part of the weakness lies in the stock control, which is inefficient. There are many cases where the stocks may be outdated. In some cases there may be insufficient stocks. And at sometimes the stocks would not be available on the time needed, sometime available more than what is needed. †¢Trust, forms the core of the business process. The materials that are supplied by the external organizations at sometimes create a lack of trust in them. As the furniture company is mainly dependent on external organization for the raw materials, lose their trust when the raw material is not good and when it is not supplied the time needed. †¢Master Furniture is known especially for its uniqueness in the product. When there is some situation where the organization has to share the knowledge with the other employees and external organization, the knowledge shared can be misused. These cases the organization has to take the risks. †¢The demand for the traditional structure of the furniture’s is decreasing rapidly. On the other hand new innovation and change in this industry has slow absorption. †¢Till a product is completed the quality of the product cannot be judged. Once the quality of the product fails a new product has to be created and the raw materials used cannot also be reused. As known for producing single furniture a large quantity of raw material has to be invested. Opportunities †¢Big potential is developing in the market sector for designing. As the main part of this business is designing as per requested by the customer, the minimal designs are creating new opportunities for these kind of design patterns in the market. †¢The labor cost can be reduced by outsourcing it to the other countries such as China. †¢There is a large scope in the research and development as the customers are looking forward for the uniqueness in the product they buy. So, research and development capability is high. †¢Hybrid solutions can be achieved by blending and balancing. This can be done using the effective production methods. †¢There is only a very little competition in the designing of the modern furniture’s. Threats †¢The major threat to be considered is that the cost of the raw materials, which is always showing upward trend in the rise of the prices. This causes the regular price fluctuation of the products produced. †¢The new ideas or methods that are used in the manufacturing of the product sometimes lead to uncertainties. The innovation in the product cannot be always successful. †¢The MF Company also has to hope with the fast changes and new inventions in the industry. When a new production method is introduced then there will be a change in the stock control. This will lead to a large fluctuation in stock control. 3.2 Marketing Strategy Customers are considered as core in any business. The companies manufacture goods according to the needs of its customers. They would like to increase their market share by beating their competitors through sales. One should have a proper business plan to achieve this. The company should know the likes and dislikes of its customers. Based on these factors it can build a business strategy that allows you to satisfy your customers. The two main marketing principles are: †¢The entire efforts of a company should be directed towards customers needs. †¢Profitable sales volume is more important than maximum sales volume. Positioning: Master furniture is positioned as high quality, moderate price retailer that offers unique customizes goods. As Master furniture provides special services to their customers their goods are positioned at high quality which lean towards higher prices. Their market positioning goals are accomplished through the following: †¢Appointing outstanding sales persons in Master furniture retail store who understand the customer needs. †¢Explaining their manufacturing capabilities and uniqueness through demonstrations. †¢To highlight their ability to customize and quality they should provide invitational sales. Unique Selling Proposition: A unique selling proposition is what your business stands for. It sets your business apart from others. Instead of attempting to be known for everything, businesses with a unique selling proposition stand for something specific, and it becomes what you’re known for. Master furniture sets its business apart from others due to its unique feature of providing customized goods to its customers. Price vs. Quality Design: Master furniture maintains high quality provides appealing customized design according to the customer needs at affordable prices. Advertising and Promotion: Master furniture will use different sources to communicate with their targeted market. Newspaper, local cable, billboards, pamphlets are different sources to attract customers. They use the electronic media to attract customers and explain their concept of customization. Their customers being the middle and high class in the society Master furniture uses radio and television to advertise. Posturing and vehicle writing methods can also be implemented to advertise. Master furniture uses media to advertise. These include: †¢Internet †¢Newspaper †¢Radio †¢Television †¢Tradeshows Internet: Advertising through the Internet is the best way to advertise these days. Social networking websites like Facebook are used for advertising. This would be the most effective advertising plot for Master furniture. Newspaper: Most people in Australia read newspaper. So for that reason Master furniture can use the most popular newspaper to advertise. Radio: Radio is also considered as a popular media item. Many people use it for audio entertainment. So Master furniture can also use radio as to advertise. Television: Television is the most popular media item. Every person in the country uses television for entertainment. Therefore Master furniture can use television to advertise. Tradeshows: The trades how is an excellent mechanism to stay connected with the market and network potential customers. Aside from sales promotion the trade shows offer you the ability to see your competition. Master furniture will attend the trade shows held every year and try to attain potential customers. 4.Risk management plan 4.1Purpose and Objectives Risk management plan is to identify and record the potential risks which may threaten the company and also assess identified risks and establishing risk mitigation strategies to mitigate negative impacts on achieving goals and objectives of the business. The purpose of the risk management plan is to describe all aspects of risk management, including: 1)Identifying and recording the potential risks; 2)Classifying the identified risks and assessing impacts of risks; 3)Developing the risk mitigation strategy for each risk; 4)Allocating responsibility; 4.2 Target Audience The target audience of the risk management plan includes: all employees of MF company and its customers and the supplier. 4.3 Risk strategy In order to minimize the negative influences on the business development, the risk management procedure is developed by considering both internal and external factors. The necessary steps are risk Identification, risk assessment and risk Mitigation. All identified risks are categorized into six groups, including Customer Risks, Supplier Risks, Staff Risks, Competitor Risks, Product Risks and Financial Risks. Identified risks are measured in terms of likelihood of occurrence and impacts. By combing the likelihood and impacts, the risk rating is identified to provide the priority of the risks, which would present a better perspective for risk management. The detail information is shown in Table 1below. Table 1 †¢L=Likelihood: 1=Unlikely; 2=Possible; 3= Very Likely †¢C=Impact: 1=Minor; 2=Moderate; 3= Major †¢R=Risk Rating: L=Low; M=Medium; E=Extreme #Risk NameRisk DescriptionConsequence RRisk MitigationResponsibility ACustomer Risks A.1The company highly relies on a small number of major customers Once the larger customers turn to other companies’ product, then the company’s profit will be affected in the short time.The company’s profit and cash flow will be affected in a period of time until finding the new customers to yield revenue.22M†¢Improving the customer satisfaction and keeping long-term relationship with valuable customer groups by regularly contacting them and continually providing the superior products and services. †¢Locking the existing customers and make them become larger customers. †¢Expanding the target customer groups and seeking new and profitable customers.†¢General Manager †¢Department Managers †¢Salesmen BSupplier Risks B.1Highly depends on one supplierOnce the existing supplier is not able to provide the products and services or produce the products to the company, then the company’s normal operations will be affected.The company’s normal operations will be affected because of the shortage of supply.33E†¢Seeking alternative suppliers who are able to provide the similar products and services to the company. †¢Locking the existing supplier by the long-term contracts and maintaining the relationship with the supplier regularly.†¢General Manager †¢Department Managers B.2Product delivery delay riskThe suppliers cannot produce the product and deliver products on time.The company will not deliver products for its customers on time and loss reputation and credibility.11L†¢Seeking alternative suppliers who are able to provide the similar products and services to the company. †¢Monitoring supply contract regularly and urging products delivery.†¢Department Managers †¢Salesman †¢Customer Service Manager CStaff Risks C.1The staff turnover riskSome employees are critical to the business success, such as they deal with the key supplier and larger customers. The company will be affected by staff turnover.Resulting in disruption of the business operation and hard to find the appropriate new staff. The company has to spend both time and money to train the new staff.22M†¢Implementing a strict personnel selection mechanism to find the right employees for the company. †¢Allocating more employees to key position and training employees for backup. †¢HR Manager †¢Department Managers C.2Employee face occupational health and safety(OHS) risksBecause of the nature of the work, the employees, such as vehicle drivers and porters, would injure in the particular event.The company will be under the risk of fines or paying for injury or death of an employee.11L†¢Establishing appropriate OHS policies. †¢Regularly maintain vehicles and advocating safe driving.†¢Employees DCompetitor Risks D.1Competitor riskCompetitors will pose a current or potential threat to the business, such as competitors may open the new business nearby or launch similar products with lower price in the market.The sales and revenue of the company will be affected.12L†¢Improving the relationships with large clients. †¢Investing money in developing new products and services. †¢Protecting intellectual property assets confidential and proprietary information, such as designs and copyright. †¢Continually monitoring competitors.†¢General Manager †¢Designer EProduct Risks E.1Large-scale product recall riskDue to product defect, the company has to recall all sold products.The company will huge losses in expense of reworking and the sales and reputation of the company will be affected in long term.13M†¢Monitoring the quality of the products and avoid the situation which would damage the company’s reputation. †¢Training employees.†¢General Manager †¢Salesman †¢Customer Service Manager E.2Copyright riskThe company’s copyright is violated.The sales and revenue of the company will be affected.13M†¢Establishing a copyright policy. †¢Protecting intellectual property assets confidential and proprietary information. †¢Signing a confidential agreement when contracting work out to third parties. †¢Getting copyright consultancy services.†¢General Manager †¢Designers †¢Department Managers FFinancial Risks F.1Liquidity riskThe company doesn’t have enough money to pay its debts.The company’s operation will be affected.22M†¢Managing and monitoring cash flow. †¢Carefully making financial decisions.†¢General Manager †¢Finance employees F.2Credit riskDue to the products and services sold on credit, the customers may be unable to pay the money back.Resulting in financial loss.12L†¢Checking customers’ credit status and signing terms an conditions of trade with customers.†¢Finance employees †¢Salesman 5.Conclusion From what mentioned above wo can get the conclusion that a business plan which includes several parts, a statement of the business, marketing strategy and risk management plan. Establishing a detailed business plan plays a significant role in operating the business and achieving their goals successfully. When setting a plan, the organization should particularly pay attention to risk management plan which can help the business reduce loss the risks result and operate in a smooth way.

Importance of ISO 9000

Importance of ISO 9000 Importance of ISO 9000. INTRODUCTION In this term paper we discussed about ISO 9000 and its importance. `ISO 9000 is usually used to refer to a set of intimately related standards. One standard is a roadmap for the others. These standards cover quality design, quality management, and quality assurance for different kinds of companies depending on the extent to which they design as well as manufacture products. ISO 9000 is important in the first instance because it gives organizations some guidance on how to manage for quality. Secondly, mechanisms exist by which an organization can be certified for conforming to ISO 9000 specifications. With this certification in hand, an organization can better sell its product or service to its customer. It can say that the product or service is the result of a process that continually tested for quality. The government of the European Union has mandated that some products will not be imported into Europe unless the exporting organization can demonstrate compliance to ISO 9000. What Is ISO 9000? ISO 9000 began in 1979 when the British Standards Institute Technical Committee 176 began the creation of a standard for generic quality principles for manufacturing. This led to the ISO 9000 standard that was finally issued in 1987. ISO 9000 is the most widely known, most widely adopted, and best selling standard of any that ISO has published. The language and apparent assumptions of ISO 9000 are targeted to the manufacturer. Nevertheless, ISO 9000 is being applied to quality systems of many organizations, whether they be manufacturing or not (Voehl et al, 1994). One theme of this column is that further ISO standards ought to be developed to support quality management. The term `ISO 9000 is usually used to refer to a set of intimately related standards. One standard is a roadmap for the others. These standards cover quality design, quality management, and quality assurance for different kinds of companies depending on the extent to which they design as well as manufacture products. Another one of the standards covers risks, costs and benefits, management responsibility, quality system principles, and other building blocks that help users customize quality standards to conform to real-life situations. In the rest of this column the term ISO 9000 will be used to refer to this set of quality-related standards. One way to model the coverage of ISO 9000 is to think of the organizations operating process, its quality records, and its quality control. The operating process creates the final product or service (see Figure 1). The quality records are maintained relative to this process, and the control system corrects for divergences from quality. Quality control is supported by a procedure manual that provides guidance for the implementation of the quality system on a day-to-day basis. The control system must include a means for identifying, collecting, indexing, storing, retrieving, and maintaining quality records. The quality system must help people work to quality. This requires both that the documentation is relevant to the standard and that the behavior of people is relevant to the standard (Huyink and Westover, 1994). The rectangle in the middle shows the basic process of the company. The quality records that are indicated in the right must reflect each step of the basic process. The quality control is indicated on the left and applies to the quality records relative to the ongoing company process. What are the ISO 9000 Principles? 1. A Customer Focus As stated before, the customer is the primary focus of a business. By understanding and responding to the needs of customers, an organization can correctly targeting key demographics and therefore increase revenue by delivering the products and services that the customer is looking for. With knowledge of customer needs, resources can be allocated appropriately and efficiently. Most importantly, a businesss dedication will be recognized by the customer, creating customer loyalty. And customer loyalty is return business. 2. Good Leadership A team of good leaders will establish unity and direction quickly in a business environment. Their goal is to motivate everyone working on the project, and successful leaders will minimize miscommunication within and between departments. Their role is intimately intertwined with the next ISO 9000 principle. 3. Involvement of people The inclusion of everyone on a business team is critical to its success. Involvement of substance will lead to a personal investment in a project and in turn create motivated, committed workers. These people will tend towards innovation and creativity, and utilize their full abilities to complete a project. If people have a vested interest in performance, they will be eager to participate in the continual improvement that ISO 900 facilitates. 4. Process approach to quality management The best results are achieved when activities and resources are managed together. This process approach to quality management can lower costs through the effective use of resources, personnel, and time. If a process is controlled as a whole, management can focus on goals that are important to the big picture, and prioritize objectives to maximize effectiveness. 5. Management system approach Combining management groups may seem like a dangerous clash of titans, but if done correctly can result in an efficient and effective management system. If leaders are dedicated to the goals of an organization, they will aid each other to achieve improved productivity. Some results include integration and alignment of key processes. Additionally, interested parties will recognize the consistency, effectiveness, and efficiency that come with a management system. Both suppliers and customers will gain confidence in a businesss abilities. 6. Continual Improvement The importance of this principle is paramount, and should a permanent objective of every organization. Through increased performance, a company can increase profits and gain an advantage over competitors. If a whole business is dedicated to continual improvement, improvement activities will be aligned, leading to faster and more efficient development.Ready for improvement and change, businesses will have the flexibility to react quickly to new opportunities. 7. Factual approach to decision making Effective decisions are based on the analysis and interpretation of information and data. By making informed decisions, an organization will be more likely to make the right decision. As companies make this a habit, they will be able to demonstrate the effectiveness of past decisions. This will put confidence in current and future decisions. 8. Supplier relationships It is important to establish a mutually beneficial supplier relationship; such a relationship creates value for both parties. A supplier that recognizes a mutually beneficial relationship will be quick to react when a business needs to respond to customer needs or market changes. Through close contact and interaction with a supplier, both organizations will be able to optimize resources and costs. Why is ISO 9000 Important? ISO 9000 is important in the first instance because it gives organizations some guidance on how to manage for quality. Secondly, mechanisms exist by which an organization can be certified for conforming to ISO 9000 specifications. With this certification in hand, an organization can better sell its product or service to its customer. It can say that the product or service is the result of a process that continually tested for quality. The government of the European Union has mandated that some products will not be imported into Europe unless the exporting organization can demonstrate compliance to ISO 9000. Organizations, such as the military, which have traditionally implemented costly reviews of quality in their suppliers can instead require that their suppliers demonstrate conformance to ISO 9000. The International Organization of Standardization (ISO) does not itself test for conformance to ISO 9000. Conformance to ISO 9000 may, in general, be checked by * the organization which claims to follow the standard and wants certification (1st party certification), * the organization which is buying product or service from the company that claims ISO 9000 compliance (2nd party certification), or * an organization which specializes in such certification and is neither the 1st or 2nd party (3rd party certification). Rules exist for how such certification should be done, and organizations exist which certify other organizations as performing reliable ISO 9000 certifications. In the United Kingdom and Australia 3rd party audits of ISO 9000 compliance involves a system audit every three years and five mini-audits within each three year span. To receive certification a company must show that its documentation follows the quality standard and that its people follow the documentation. How does ISO 9000 work? ISO 9000 is set up as a collection of guidelines that help a company establish, maintain, and improve a quality management system. It is important to stress that ISO 9000 is not a rigid set of requirements, and that organizations have flexibility in how they implement their quality management system. This freedom allows the ISO 9000 standard to be used in a wide range of organizations, and in businesses large and small. One important aspect of ISO 9000 is its process-oriented approach. Instead of looking at a companys departments and individual processes, ISO 9000 requires that a company look at the big picture. How do processes interact? Can they be integrated with one another? What are the important aspects of products and services? Once this process-oriented approach is implemented, various audits can be done as a check of the effectiveness of your quality management system. There are three main types of audits 1st, 2nd, and 3rd party audits. An internal audit is a 1st party audit. ISO 9000 encourages (and requires) this type of audit so that an organization can get feedback quickly from those who know the company best. However, this audit process cannot be viewed as impartial. Therefore, 2nd party audits allow for a consumer to evaluate the performance on an organization. As an alternative to a 2nd party audit, many companies choose to become certified with ISO 9000 through a 3rd party audit. In this case, an independent certification body comes into an organization and evaluates it in terms of the ISO 9000 guidelines. If an organization meets the requirements of the standard, it becomes certified in ISO 9000 and carries a seal of quality recognized throughout the world. Developing Standards:-A standard is a specification that is recognized within an organization. A product or process can be measured against a specification to establish whether it meets the standard. The organization could be a group of 10 people, a small company of 100 people, an industry of 1 million, a country of millions, or a world of billions. The most important standards for any organization are those which it develops to coordinate itself.ISO 9000 provides a meta-standard. Each organization that wants to be recognized for the quality of its processes and products creates and maintains that standard internally. The way in which the international meta-standard was developed is similar in principle to the way that instances of it are developed within an organization. Universities typically work to the quality of standards created by groups of professors and certified by groups of professors. Universities have not been striving to be explicitly ISO 9000 compliant. However, their intent is at times comparable to that of organizations that demonstrate ISO 9000 compliance. How does the university develop internal standards? The university may create a task force with extensive representation of influential people. This task force proposes standards. After the task force completes its work, the normal apparatus of the university is invoked to ratify or amend the recommendations of the task force. Subsequent implementation of the ratified recommendations requires the support of existing and perhaps new groups within the organization. The development of the quality standard within the university parallels the development of ISO 9000 itself. A group of business and government people in England were concerned about quality management. They organized a group within the British Standards Institute (BSI) to develop a specification. Other groups within BSI then discussed and ultimately ratified the proposed specification. The BSI result already reflected the direction for a large country. The successful effort to persuade the world through ISO of the importance of this standard represented another level of the same kind of process that had already occurred through BSI. The implementation of the standard has been supported by numerous other organizations, such as the earlier described American Society for Quality Control. The trend in higher education can be used to illustrate ramifications of ISO 9000. New private organizations are entering into the higher education marketplace. These private organizations feel that they can compete where state-funded universities have typically held control because these new private organizations exploit to the maximum the information superhighway and quality management. One barrier to the success of these new universities is the traditional certification processes that are biased in favor of the existing universities. A university degree is certified by associations of professors from like-universities. If a new, private company wants to offer a radically new kind of curriculum, then will it get certification from its traditional competitors? Might these new universities instead seek ISO 9000 certification? In the health care industry standards have become increasingly important. The explosive growth of health care costs is being contained by setting standards for quality care that are monitored across extensive information networks. One part of this approach has been to define categories of illness and to fix reimbursements for managing patients in certain illness categories. The Committee for European Normalization has a very active health care information technology standardization groups within it. They are developing many standards for health care information including some which provide models for the quality management of the entire health care industry information infrastructure. Environmental protection has been a major political theme of the current quarter-century. The Rio Conference on the Environment held in 1992 helped stimulate the development of new standards that extend ISO 9000 into a particular concern for the environment. These new developments are leading towards the ISO 14000 standards which are expected to be issued in 1996 and which will prescribe requirements for environmental quality management. The ISO 14000 standards will include specifications for the implementation of environmental quality management systems, environmental audits, and environmental performance evaluations. ISO 14000 principles will be in many ways similar to ISO 9000 principles but with a different application. While ISO 9000 itself is being updated, new standards are also appearing that are closely related to ISO 9000. This column has argued that such standards are important and that we should lend support to the further development of such standards in important application areas. Importance of ISO 9000 There has been so much written about the benefits of having ISO-9000 registration, there isnt enough space on this website to repeat it all. We will attempt to list some of the basic benefits here. 1. ISO-9000 forces an organization to focus on how they do business. Each procedure and work instruction must be documented and thus, becomes the springboard for Continuous Improvement. 2. Documented processes are the basis for repetition and help eliminate variation within the process. As variation is eliminated, efficiency improves. As efficiency improves, the cost of quality is reduced. 3. With the development of solid Corrective and Preventative measures, permanent, company-wide solutions to quality problems are found. 4. Employee morale is increased as they are asked to take control of their processes and document their work processes. 5. Customer satisfaction, and more importantly customer loyalty, grows. As a company transforms from a reactive organization to a pro-active, preventative organization, it becomes a company people want to do business with. 6. Reduced problems resulting from increased employee participation, involvement, awareness and systematic employee training. 7. Better products and services result from Continuous Improvement processes. 8. Fosters the understanding that quality, in and of itself, is not limited to a quality department but is everyones responsibility. 9. Improved profit levels result as productivity improves and rework costs are reduced. 10. Improved communications both internally and externally which improves quality, efficiency, on time delivery and customer/supplier relations. Gauging the importance of ISO 9000 The International Standards Organizations (ISO) quality management standard, ISO 9000, is rapidly becoming the standard of choice for businesses throughout the world, and worldwide registration totals almost 100,000 companies. In the US, NASA and the Dept of Defense, as well as the three major automakers, have adopted it and in the UK, registration of companies using the standard has been quickly increasing. Meanwhile, US computer industry leaders are trying to implement a system of self-certification, arguing that many business benefits are to be obtained from so doing. Why is root cause analysis and systemic corrective action so important in management system standards, such as ISO 9001? When problem solving, it is important to find the cause of problem in order to develop a solution. Sometimes, the most obvious cause is not the right one. This is why ISO 9000 stresses the importance of finding the root cause(s) of a problem. There may be multiple, subtle reasons why a process isnt working correctly, and finding the actual causes will lead a company one step closer to a solution and implementation of corrective actions. The goal of finding root causes is to improve the way problems are managed. Becoming adept in recognizing the root causes of a problem will lead to a reduced impact, a containment of error, and the prevention of recurrence. Identifying and correcting root causes will also lead to the reduction of unnecessary efforts which in turn will lower the cost of maintaining quality. As more and more corrective actions are taken, processes will become more stable, and continual improvement will face less interruptions. How does ISO 9000 interact with other standards? ISO 9000 is the standard for a quality management system that closely resembles many other management systems. These other systems, based on health, safety, the environment, and business continuity, can be integrated into an overarching business management system. Benefits of this system include aligned interests, reduced costs, and improved efficiency. With one of these systems in place, it is easier to implement any of the others; many documents required for a different standard are already prepared, and personnel are already accustomed to the audit process. Using multiple standards will not only increase the efficiency of an organization, but increase the integrity of its operations. What does ISO 9000 mean to me and my company? ISO 9000 is a standard created to make the attainment of quality, consistent products easier by providing specific steps for development of an organizations quality management system. This quality management system is meant to monitor the progress of a product or service as it goes through each stage of production, from development to testing to assembly to customer feedback. One cornerstone of ISO 9000 is continual improvement. No company should ever be satisfied with the conditions of a process at the given moment; they should always be looking for ways to make these processes more efficient and effective. ISO 9000 was written with the business worlds insatiable desire for excellence in mind. This is why continual improvement is a requirement of the standard to inspire progress and the pursuit of perfection. ISO 9000 is an internationally recognized standard, and that may seem daunting for some smaller businesses. How are they going to implement the same standard adopted by multi-national corporations? Quite easily, actually. ISO 9000 is a flexible standard that lays down requirements for an organization to follow, but allows the organization to fulfill these requirements any way they choose. This increases ISO 9000s scope of effectiveness, allowing a wide range of companies to create quality management systems that match their needs. ISO 9000 is seen in every sector of the business world, and its success is a testament to its worth. With a focus on customer satisfaction, products and services improve and flourish under ISO 9000s quality management system. With a combination of continual improvement and corrective actions tenets of ISO 9000 a business will create processes that run smoothly and efficiently. CONCLUSION Finally the conclusion is that, ISO 9000 are not confined to the business sector alone, but benefit society as a whole, including customers, governments, trade officials, developing countries, consumers, and the environment. Standardization allows businesses the opportunity to compete in markets around the world. This enables more competition, which results in more choices for customers. Standards also help developing countries compete in international markets without investing scarce resources on research and development. Consumers benefit from products or services consistently manufactured to agreed-upon levels of safety and quality.

Human equality does not trump that of Nature Essay -- Persuasive, W

My argument that I will make will be that the speaker arrives at the conclusion that he, as well as the human race, is equal to nature. Through the use of a series of examples, I will make my point that both the human race and nature are considered to be equal in array of aspects that are debatable. Through a series of questioning from the child that is reflected back to the child by the speaker, the speaker attempts to take a crack at the meaning of nature’s evidence. E.g. in section 6 the child poses a question which seems to be directed at the speaker, " what is this grass?" Fetching it to me with full hands; How could I answer the child? I do not know what it is any more than he."(99-100) The tone the speaker held was once jubilant and self-praising that ousted the need for criticism of natures grass or it’s flags, and stated " I celebrated myself, and sing myself, â€Å"(1) He does not question and analyze the world as it evolves and blossoms around him until he m oves from his loafing phase. Instead the speaker insists upon observing the motions of nature for example " I loafe and invite my soul, I lean and loafe at my ease observing a spear of summer grass."(4-5) This simple observation is not matched with any sort of debate from the speaker. Instead the speaker leans and loafs and does nothing but enjoy himself in the whims of the summer grass. In the speaker’s effortless state, I would claim that he is similar to a child who coddles in the act of doing nothing. This glorification of the speaker goes out on a whim and outstretches to welcome a deserving partner to join in the loafing as specified in section 5 " Loafe with me on the grass, loose the stop from your throat, not words not music or rhyme I want, not custom or lecture... ... life. The life of a human is then set to change regardless of nature’s input or any other human’s inputs for that matter because every human life holds different meanings and routines. Whitman drives my point home in saying â€Å"And to die is different from what anyone supposed and luckier†. (130) Whitman seems to be implying here that no one can predict the way one person will die and in that sense we are lucky to live a life that is left unobserved on a constant basis and to be at peace is a true gift to be cherished, which goes hand in hand with our death. In the end I would say the speaker has come to recognize nature as having some amount of power, but an equalitarian outlook on life seems to be a viewpoint that Whitman peers through by posing a series of questions that are open-ended and aimed at checking and balancing the power of both humans and nature. Human equality does not trump that of Nature Essay -- Persuasive, W My argument that I will make will be that the speaker arrives at the conclusion that he, as well as the human race, is equal to nature. Through the use of a series of examples, I will make my point that both the human race and nature are considered to be equal in array of aspects that are debatable. Through a series of questioning from the child that is reflected back to the child by the speaker, the speaker attempts to take a crack at the meaning of nature’s evidence. E.g. in section 6 the child poses a question which seems to be directed at the speaker, " what is this grass?" Fetching it to me with full hands; How could I answer the child? I do not know what it is any more than he."(99-100) The tone the speaker held was once jubilant and self-praising that ousted the need for criticism of natures grass or it’s flags, and stated " I celebrated myself, and sing myself, â€Å"(1) He does not question and analyze the world as it evolves and blossoms around him until he m oves from his loafing phase. Instead the speaker insists upon observing the motions of nature for example " I loafe and invite my soul, I lean and loafe at my ease observing a spear of summer grass."(4-5) This simple observation is not matched with any sort of debate from the speaker. Instead the speaker leans and loafs and does nothing but enjoy himself in the whims of the summer grass. In the speaker’s effortless state, I would claim that he is similar to a child who coddles in the act of doing nothing. This glorification of the speaker goes out on a whim and outstretches to welcome a deserving partner to join in the loafing as specified in section 5 " Loafe with me on the grass, loose the stop from your throat, not words not music or rhyme I want, not custom or lecture... ... life. The life of a human is then set to change regardless of nature’s input or any other human’s inputs for that matter because every human life holds different meanings and routines. Whitman drives my point home in saying â€Å"And to die is different from what anyone supposed and luckier†. (130) Whitman seems to be implying here that no one can predict the way one person will die and in that sense we are lucky to live a life that is left unobserved on a constant basis and to be at peace is a true gift to be cherished, which goes hand in hand with our death. In the end I would say the speaker has come to recognize nature as having some amount of power, but an equalitarian outlook on life seems to be a viewpoint that Whitman peers through by posing a series of questions that are open-ended and aimed at checking and balancing the power of both humans and nature.

Rosenbergs Use of Words to Communicate Themes in his Poem :: The Wasps Nest Poetry Poems Essays

Rosenberg's Use of Words to Communicate Themes in his Poem The Wasp’s Nest Conceptualize a world full of people that isolate and alienate you-a place where you don’t count or make a difference. This is one of the major concerns in the Wasp’s Nest. Rosenberg appeals to our intellect utilizing technical literary ingredients to spice up and flavour the poem. My project is an analysis of his use of words and phrases to communicate themes in his poem and to see how the poem has been made memorable. To me, the poem on its own is a metaphor portraying life and its elements of uncertainty and others. In line 1’’ Two aerial tigers†¦Ã¢â‚¬â„¢Ã¢â‚¬â„¢, the wasps are being referred to as ‘’aerial tigers’’ because they do all their activities in the air (aerial). They are referred to as ‘’tigers’ for two reasons. The main one being that they are ragingly ferocious and much undomesticated. The second one is describes their physical outward appearance as they are yellow with black stripes just like the tiger. The use of language here is very descriptive and this line being a metaphor aids the picture to be conceived on the mental canvas. Line 1 is memorable because it is quite unique the way one can find such descriptive to perfectly describe the scenario. â€Å"Striped in ebony and gold†¦Ã¢â‚¬â„¢Ã¢â‚¬â„¢. The use of sophisticated and exclusive adjectives which are (‘ebony’ and ‘gold’) to illustrate the wasp’s appearance shows how fascinated and beguiled Rosenberg is by the wasps. This line contributes to the memorability of the poem. This is through the adoption of classy words to leave the words echoing in our minds and it is savoured and relished by the reader. Line 3-5 describes the state in which the wasps are in and how they went about their preparation of their home. Here, we assume that the two wasps are of the opposite sex thus, probably married or are living their lives together. Therefore, another rational assumption is that these two wasps are building a home, an investment that they can share together and reside within. These lines are made memorable because they unfailingly apply and relate to our daily lives. Line 7-9 depicts how worthless and valueless this ‘’huge’’ investment is to Rosenberg or the persona and then again, I find these lines ringing in my head because it is indeed an example of life’s bad sides- when one takes their time to put something together and he worships it with every fibre of his being but before others, it is insignificant. Line 10-14, is about how the persona has endeavored and made an attempt to exonerate and get rid of the wasps.

Biography Of Arthur Clarke :: essays research papers

Biography of Arthur Clarke   Ã‚  Ã‚  Ã‚  Ã‚  Arthur C. Clarke, a science fiction author, has had a very interesting life.   Ã‚  Ã‚  Ã‚  Ã‚  Arthur was born on December 16, 1917, in Minehead, England. He was the oldest of four children. His two brothers were Frederick and Michael, and his sister's name was Mary. As a child, he enjoyed science very much. He lived on a small farm, and enjoyed frequent trips to the nearby ocean. When he was 13 years old, he constructed his own telescope, and changed a bike light to transmit sound along the path of light it gave off. Arthur made his first literary connections by writing in the school newspaper.   Ã‚  Ã‚  Ã‚  Ã‚  He attended elementary, Middle, and high school in his home town, and then later went to King's College in London, where he made honors in Math and in Physics in 1948.   Ã‚  Ã‚  Ã‚  Ã‚  After Arthur had finished college, he became a member of the Royal Air Force.Then later he became the assistant editor of Science Abstracts, a science magazine. After quitting his job as the assistant editor, he decided to become a full-time science fiction author.   Ã‚  Ã‚  Ã‚  Ã‚  Arthur has never been married, and still, to this day, is a bachelor.   Ã‚  Ã‚  Ã‚  Ã‚  Clarke is a very successful writer. In fact, he is considered to be one of the most successful science fiction authors ever! He has written many books, including: Hammer of god; 2001, a space Odyssey; Prelude to Space; The Sands of Mars; Islands in the Sky; Against the Fall of Night; Childhood's End; Expedition to Earth; Going into Space; and Earthlight. Arthur has also written a few Nonfiction books, like Interplanetary Flight, and The Exploration of Space. Also, one day, he had an argument with a colleague, and said, â€Å" When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong.† (Science Digest )   Ã‚  Ã‚  Ã‚  Ã‚  Arthur has won many prestigious awards, including the UNESCO Kalinga Prize, The Franklin Institute gold medal, the Robert S. Ball award, and the Aviation/Space Writers Association Award.   Ã‚  Ã‚  Ã‚  Ã‚  An interesting fact is that Clarke proposed a belt of communication satellites, and now they exist. He also helped make the idea of space travel popular in the sixties. For some army history, Arthur joined the RAF in 1941.

Does A Modern Instance champion or disdain divorce?

A Modern Instance is a complex novel with an engrossing plot-line and a subtext of ideas that make it relevant, not only as a source for the moral questions of the Nineteenth century, but also for dilemmas faced today. One of the major questions that it raises is how far a person should remain true to marriage vows when the other partner has flagrantly broken them. To put it simply, should the heroine of the novel, Marcia, divorce her unfaithful husband, Bartley, who has abandoned her in Boston in order to seek adventures and freedom in the West? The novel asks whether an absolute or relative morality is most virtuous and/or most practical in a world in which people like Bartley are all too common. The dichotomy between â€Å"championing† and â€Å"disdaining† is not as simple as the title of this essay suggests. It seems clear that Howell’s sees the strength in traditional virtues while realizing that at times they need to be discarded. Thus in some ways he disdains divorce as a general precept while championing the need for it within extremely negative marriages. If one party to a marriage abandons it in favor of freedom, then does the marriage really exist? In the initial stages of the marriage it seem as though A Modern Instance champions the ideals of domestic harmony within marriage almost at any cost. So while Bartley acts in a feckless and lazy manner, refusing to pursue a career in law even though his education was paid for him, it seems as though Marcia will always forgive him. In this sense Howells paints a rather traditional portrait of â€Å"love is blind† and suggests that a marriage can work even under the most difficult of circumstances in which one party to it really is not worth much. The portrait of their marriage for much of the book implicitly disdains divorce as Marcia forgives Bartley everything. Forgiveness, even if it stems from either stupidity or blind love, is apparently better than any consideration of divorce. The idea that marriage is kind of Elyria that cannot never be bettered is exemplified by the important sub-plot involving Ben Halleck. Halleck went to college with Bartley and knows that he is not to be trusted. Halleck discovers, to his complete horror, that he loves Marcia, and ends up lending money to Bartley that he knows will never be returned as a kind of penance. If ‘love’, in its truest form, rather than the convention of marriage were more important within the world that   Howells is portraying, then Marcia and Halleck might at least think of starting an affair. But this does not happen. Instead, Halleck imposes exile on himself, constantly tortures himself with the shame of loving another man’s wife and eventually becomes a church minister. The idea of divorce is a last resort, an absolute last resort to many of the characters in the book. The fact that Marcia and Bartley are married gives their relationship an infinitely higher worth to conventional characters such as Halleck than any he could have with the beautiful woman. Yet the society in which they all live is rapidly moving more towards Bartley’s rather casual view of such matters rather than Halleck’s seriousness. The first time the word â€Å"divorce† is mentioned in the book occurs in the following manner: â€Å"It’s just so with the newspapers, too,† said Bartley. â€Å"Some newspapers used to stand out against publishing murders, and personal gossip and divorce trials, There ain’t a newspaper that pretends to keep anyways up with the times, now, that don’t do it! The public want spice, and they will have it!† (Howells, 2006) While Bartley is the putative â€Å"evil character† in the novel, he is, at least to the modern reader, one of more engaging and charming characters in a book that often seems to rely upon stereotypes. Perhaps Bartley is the most attractive because he is the most modern. Yet Howell’s himself is clearly condemning this casual attitude towards divorce as just another feature in a kaleidoscope of salacious entertainment for the public. Bartley makes what might be seen as a reasonable argument regarding his application for divorce to Halleck, saying â€Å"that was the only way out, for either of us . . . we had tried it for three years, and we couldn’t make it go; we never could have made it go; we were incompatible.† (Howells, 2006). Such a statement could have come straight from a simple, non-contested divorce case in 2007 in which two people find that they are not compatible even though they thought that they were. But again, because it sounds reasonable to modern ears, this does not mean to say that Howell’s is condoning the point of view. Indeed, the fact that he puts such opinions into the mouth of the character who cheats, lies and abandons people throughout the book:- albeit in an affable, likeable way – suggests that Howells is condemning this view of divorce as a merely practical virtue when a marriage has obviously failed. Yet Howells is not blind to the realities of the world. In one of the more memorable conversations of the book, the nature of love, marriage and the lack of love are discussed by two characters: Halleck turned. â€Å"What could be a worse hell than marriage without love?† he demanded , fiercely. â€Å"Love without marriage,† said Atherton. (Howells, 2006) While this may become somewhat reminiscent of the old Frank Sinatra song â€Å"Love and Marriage†, the paradox explicated by Atherton and Halleck is at the heart of the novel. A loveless marriage is indeed hell, as Halleck suggests. But within the moral code of the time so is love without marriage. This is a hell because it cannot be fully realized within a lasting relationship or consummated if the couple are to maintain a semblance of morality. The actual divorce case with which the novel ends is rendered in a manner that makes the proceedings tragi-comic in nature. Thus when Bartley appears to have won the day through Marcia not coming to the Court it seem as if his thoroughly amoral perspective on matters has finally vanquished the morality of the past. But eh subsequent arrival of Marcia and her father, together with the cross-complaint for divorce, renders the whole rather farcical in nature. At this lat moment divorce seems to be neither championed or disdained, rather it is a rather neat plot trick to bring matters to a sensible and neat conclusion. Howells mixtures melodrama, as Marcia â€Å"started half-way from her chair, and then fell back again . . . she looked round at Halleck as if for help, and hid her face in her hands† (Howells, 2006) with the â€Å"bad† man Bartley going into exile because of fallout from his failed lawsuit. The final statement of the book is rather ambiguous. Apparently the fact that Halleck had loved Marcia while her husband was alive makes him ineligible, in a moral sense, to ask her to marry him now that she is a widower. The novels ends ambiguously, as if pointing the way to the relativistic morality of the Twentieth Century that Howells seems to sense is coming, and which he fiercely resists: Of course it isn’t a question of gross black and white, mere right and wrong; there are degrees, there are shades. There might be redemption for another type of man in such a marriage; but for Halleck there could only be loss, — deterioration – lapse from the Ideal. . . . (Howells, 2006) To conclude, it seems clear from this that the absolute morality of the Nineteenth Century, something which Halleck takes to almost absurd lengths, would not forgive him his love for another man’s wife even though it was a loveless marriage that has been ended through death. Howells believes that divorce may be a last resort needed in cases of great cruelty and/or abandonment, but he also sees it as repugnant. Marriage is sacred, even one as loveless and broken as that portrayed in this novel. Works Cited Howells, William. A Modern Instance. Hard Press, New York: 2006.

Importance of Communication Essay

First, in order to communicate effectively, a person needs to know what barriers there are, and there are many. I will do my best to explain the barriers of effective communication and how to overcome them. These barriers include Language, defensiveness, misreading of body language, noisy transmission, receiver distortion, power struggles, self-fulfilling assumptions, supervisors hesitation to be candid, assumptions, distrusted source, perceptual biases, interpersonal relationships, and cultural differences1. So now, let us break these barriers down, starting with language barriers. Language barriers include using words that could imply another message than the one that the sender wants to send. Moreover, the reason for this is that each person will interpret some words differently. So, in order to transmit the message that you want to send make sure that the words you use to send the message cannot imply anything that you do not want sent. The next barrier is defensiveness. Most of the time when trying to conduct a face-to-face meeting with someone to communicate some flaws in a persons work performance or just to ask them a question on what they have done make sure the message is concise and clear. Most people will get defensive when the person being Importance of Communication SPC Eric J. Seiberling – 3 counseled has a distorted perception on what is being covered, or a feeling of implied guilt of wrongdoing without having a chance to explain ones actions. A person will also get very defensive when any anger or a feeling of negativity is being transferred to them from an issue the sender has at home or with another co-worker. In addition, a person will get extremely defensive when there has been a trend of negative distortions of counseling in the past; a person would feel as if the sender is still beating an issue that was resolved prior to this session. Noisy transmission is another barrier to effective communication. Noisy transmission happens when the messages being convoluted with erroneous information or a common inconsistency in relaying the message from bouncing around the subject or hitting numerous subjects when wanting to convey a message about one, certain subject. Another sticking point is receiver distortion. This happens when the receiver subconsciously has selective hearing and hears what they want to hear and completely miss the intended message. This also happens when the receiver and sender ignore the non-verbal cues each other is not noticing or taking into account the way each other is acting or feeling, by not noticing a subtle thing like body language. Power struggles is something that a superior needs to watch out for, this will kill any attempt to communicate a plan to a group. For instance if a subordinate has the superior’s job in their crosshairs that person will have a distorted view of the message that is trying to be conveyed. People who have not had a vast majority of the same experiences will not understand or even be able to decode what the manager is trying to say. Assumptions are a major killer of effective communication. Most people will assume that everyone understands the problem the same way that they do. When in most cases, that is not the case. Some people will see a problem in a different perspective. When that happens the receiver will wonder what the sender is complaining about because they do not see the same problem and will refuse to see the problem in the same light. When a supervisor is basing his counseling on a certain source that some subordinates do not trust the supervisor is accomplishing nothing in the counseling. The supervisor might want to make sure there is more than one source of information. When there is more than one source of information then it will not become a value judgment against the supervisor or the subordinate. When conveying a message a person must make sure, they are not portraying any perceptual biases in the message. In saying that do not go into a meeting with any stereotypes of the people that attend. Basic communication requires that the receiver can decode the senders meaning and if the sender is convoluting the meaning in their own experiences, background, values, aspirations, or assumptions, the receiver might not understand because they did not have the same experiences, background, values, aspirations, or assumptions. This is a major issue in communicating with people from different geographical areas, and different generations. So, after explaining all the major barriers of communication, now will be the time to defeat these barriers and start communicating effectively. Moreover, if someone is not communicating effectively, the messenger is not communicating at all. In addition, if they are not communicating at all, the receiver will have no clue on what is going on and what needs to happen. The army says since leadership is about getting other people to do what you want them to do, it follows that communicating—transmitting information so that it’s clearly understood—is an important skill. 2 In order to communicate effectively a person must understand the different forms of communication.

Convict in Great Expectations Essay

Great Expectations starts off with Pip, the young poor boy-whose parents are dead-who lives with his aunt. He is poor and his aunt treats him badly and harshly. One day down at marshes by the churchyard Pip come into contact with a convict who is supplied food by Pip, later on the convict gets caught and this is the last we hear of him for a while.  One day he gets asked to go and play with Estella’s at Miss Havisham’s house in return for money. Miss Havisham was a lady who was going to get married and get let down on the day of the marriage. Miss Havisham has never seen daylight since; she does her best with help from Estella to break as many male hearts as feasible. The novel continues with Pip being a poor person and he visiting Estella’s but one day his luck changes. He receives a lot of money-becoming a gentlemen- from an anonymous benefactor, but Pip thinks is benefactor is Miss Havisham but he later comes to realise that his benefactor is the convict he met on the marshes.  The convict later traces Pip to London and illegally comes to meet him. The convict then tells Pip that he is Pip’s benefactor, much to Pip’s disenchantment. Pip then tries to get the convict back home to New South Wales (Australia) but they get caught and the convict gets sentenced to death but dies of a natural death before his allocated death. In a way Pip was happy that the convict (Magwitch) died of his natural death because it was less painful than being hung. Magwitch became a convict with a collaborator called Compeyson but Compeyson got a shorter sentence because he was a gentleman; â€Å"And when we we’re sentenced, ain’t it him as gets seven year, and me fourteen, and ain’t it him as the Judge is sorry for†.As Compeyson was a gentleman the judge blamed his wrongs on Magwitch, the peasant. Magwitch and Compeyson became enemies from that day forward. The differences between the two convicts’ sentences are symbolic to what was happening to convicts in the real world at the time of Dickens and this was the only way of pointing this out to people without getting into trouble. If you were rich then you got treated well whereas if you were poor you got treated badly; you were considered to be lower than the rich are. In this essay I will be examining how imperative the role of Magwitch is in Great Expectations. The ways in which his character develops, the way in which he makes Pip’s character develop and how he affects the plot’s development.  Magwitch has four major manifestations in the novel. Firstly he appears in the marshes by the courtyard where he first encounters Pip. Secondly when Magwitch comes to visit Pip in London to tell him that he is Pip’s benefactor. Thirdly when Magwitch goes to trial for trying to escape back home to Australia. Lastly when Magwitch dies in the infirmary. In each of these four sections I will be discussing how Magwitch’s appearances affect Pip’s feelings and the plot development.  Charles Dickens wrote this novel, but wrote in first person, we are told the story through Pip hence all our knowledge of Magwitch comes from Pip and we are always told Pip’s feelings. This style of writing is important because it makes us as the reader for sorry for Pip. During the opening chapter web meet the convict for the very first time. The convict comes over as a malevolent person; â€Å"The man, after looking at me for a moment, turned me upside-down and emptied my pockets. There was nothing in them but a piece of bread.† When Pip says â€Å"nothing in them but a piece of bread† we get the idea Pip didn’t need the bread but the convict obviously did and hence the later friendship. Pip’s fear for the convict continued throughout the first meeting; â€Å"I earnestly expressed my hope that he wouldn’t, and held tighter.† This meeting between Pip and the convict is in the churchyard and it is dark and rainy which creates an image of a typical horror genre. The darkness also suggests pathetic fallacy towards the convict’s feelings; the weather is dark and so is his manner towards Pip. The rain suggests imagery and pathetic fallacy towards Pip’s feelings; it is raining and Pip is raining, he is crying; â€Å"and beginning to cry was Pip.†